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| | Articles
for Home Based Businesses
Network Marketing on the Internet
Achieving
financial freedom with Network Marketing on The Internet
By Tasos
Vasilopoulos
Part 3
-
Choose the theme of your website – Choose the domain name of your website.
Introduction
This article makes part of a series of 20 articles. The subject of this series is the creation and promotion of a
website as a cost-effective method to establish a profitable home based business
on the Internet.
In my previous article, “Achieving
financial freedom with Network Marketing on The Internet – Part 2 – Search
Engines Explained”, I have analyzed several important issues regarding Search
Engines and their impact in our business.
In this article I will explain to you
what to take in consideration when time comes to choose a theme and a domain
name for your website.
Time for decisions – Choose the
theme of your website
”How will I choose the theme of my
web pages?” will be one of the questions in your mind.
The most popular a keyword is, the harder the competition. But, they are also
keywords less popular, which still get many visitors, enough to help you build
your group of co-workers. I have recruited many of my co-workers using the
keyword “earn money online”. It is getting less than 5,000 visitors every
month, but I was getting many visitors from all Search Engines by being listed
among the first three positions. It is a less popular keyword. For this reason
the competition is not so hard and I find it easier to keep my good position.
This way I still get many well-targeted visitors. A good percentage of them
become my co-workers. From this keyword I recruited two of my personal Group
Leaders.
I would suggest that you choose a less popular keyword to start with. Something
like “work at home business opportunity”. Or “Home based business
opportunity”. This way, following my instructions, you will make it to appear
in the first positions of the listings for these keywords in a few months of
work. And you will start receiving a good number of visitors. Then,
month-by-month, if you keep working hard, your web page will start appearing in
the listings for the stronger themes, “work at home business”, “work at
home” and “home based business”.
I suggest you use Overture’s term suggestion tool at
www.overture.com
to examine the popularity of each keyword. To reach this tool click on “Advertiser
Center” at the right top part of the home page and then click on the “Search
Term Suggestion Tool” option, found under the section “Tools”. A new
window will open. Insert on the “Get suggestions for:” box the keyword “work
at home opportunity”. You will see how many times this keyword was searched
last month (its popularity), but not only this. You will also see the popularity
of relative minor keywords. Minor keywords are those who contain a major
keyword, like “work at home opportunity”. Then you can select some of these
keywords and search for these keywords in Google, in order to measure the
competition. This way you can pick a keyword that has not much popularity and
for this reason also has less competition. You can make it to appear in the
first positions of the listings of the Search Engines for this keyword soon. In
our example a good keyword to start is “work at home business opportunity”.
You can use this as the theme of your website. This way you can also head to the
major keyword “work at home business” and if you become really good, you can
go for a good position for the much more difficult “work at home”.
Also, you can use the freeware tool offered at www.goodkeywords.com
to determine the best keywords, those with good popularity and lower
competition. Have in mind that your major keyword must be one of “work at home”,
”home business” or “home based business”.
Time for
decisions – Choose the domain name of your website
I will assume that you have decided to
use “work at home business opportunity” as your keyword.
Now you need to find the proper domain name for your website and register it.
The ideal domain name would have been www.work-at-home-business-opportunity.com.
As you can see this domain name includes the keyword. It consists of the words
in your keyword, separated by dashes. So, when human see your domain name, they
can easily understand what it is about. Also some Search Engines will increase
the relevance of your website for your keyword, since the keyword exists even in
the domain name of your website!
To register this domain name you have to go to the website of a domain name
registrar. This is how these companies are called, registrars. But not all
companies are convenient to use. Some of them are expensive. Some others do not
offer help in choosing your domain name. What do I mean by “offering help in
choosing your domain name”? Well, probably someone else has already registered
the domain name www.work-at-home-business-opportunity.com. This is natural.
Another entrepreneur decided to use it. Most of the good, small domain names are
already registered. And for this reason a registrar that can help you choose the
right available domain name effectively is important. I use Godaddy (www.godaddy.com)
to register my domain names. It is cheap and offers to me options to find a good
domain name, in case the domain name I want is already taken. To register a
domain name for a year costs $6 to $15. The variation of the cost has to do with
the extension of the domain name. A “.com” extension costs $9, while a “.ws”
extension costs $10.
Go to Godaddy and type the domain you decided to register, without the word “www”,
for example work-at-home-business-opportunity.com. Press the “go” button and
you will get a message indicating that this domain name is registered. If you
want to see who has registered this name and when the registration expires,
press the button “whois” in the upper right corner of godaddy’s home page.
“whois” is an Internet service that gives you detailed information about the
owner and the administrator of a domain name, along with other useful
information, with one exception. Some registrars offer the possibility to keep
your data away from the public eyes, when you register it (with a small cost of
course). Some registrars also give you the option to notify you in case a
certain domain name has expired and its owner didn’t renew its registration
(with a small cost of course). This way you can register it, if you move fast.
But, take in consideration that there may also be others waiting also to
register it and also paid to get notified as soon as it is expired.
Let’s go back to the registration procedure of your domain name. You see in
Godaddy’s web page an answer stating that the domain name requested for
registration is already taken. But, in the same page Godaddy offers you the
solution. It presents to you alternative options. Domain names related to the
words requested and have another extension, or another word or two maybe, like
www.work-at-home-business-opportunity.us or
www.work-at-home-business-opportunity-online.com or
www.work-at-home-business-opportunity-online.biz
Do not register a domain name with the extensions .org or .net. These extensions
are used from websites of organizations or with content about Internet. Prefer
the extensions com, biz, ws, us, with that order. People trust the .com
websites. But instead of registering a long domain name ending with .com, it
would be better to register a shorter one with another extension.
Godaddy offers also another very useful option. The option to choose the format
of the domain names you are looking for. The maximum number of the words that
can contain, with or without dashes between the words, what words to begin with
and other options. This way you can request for domain names, not longer than 6
words, 45 letters, with dashes and to start with “work-at-home-business-opportunity”.
You will be presented with a series of combinations of names and extensions to
choose. And, this way, you will find a good domain name.
Do not make the mistake to register a domain name like www.home-business-on-the-internet-computer-based-opportunity.com,
like I did. Make a small research with whois for this domain name and you will
see one of my mistakes in my way to success. You will also understand how this
series of articles can help you by keeping you away from mistakes I have made
and by indicating to you methods and resources to do your work quickly and
effectively.
Time to act –
Register your domain name
So, now that you came up with a good
domain name, register it, for one or two years. Also make the renewal to be done
automatically; This way you won’t risk loosing the name, when it expires.
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Next article in the series “Achieving
financial freedom with Network Marketing on The Internet”:
Part 4 - Pagerank - What is it - How it can affect the success of your business
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About the author:
Tasos Vasilopoulos is a successful Network Marketer on the Internet as Group
Leader of SFI Marketing Group. His main method to promote his home business on
the Internet is websites properly optimized to obtain a good rank in the
listings of the major Search Engines.
Get his ebook with an in depth analysis of all the steps of his method and find
more resources on proper domain registration, effective website design and
search engines optimization in his website at http://www.free-work-at-home-job.com.
You are free to use this article as long as you do not make any changes in its
content, you keep all the links in it active and you include the information
above about the author as it is.
Articles of the series
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