Introduction
This article makes part of a series of 20 articles. The subject of this series is the creation and promotion of a
website as a cost-effective method to establish a profitable home based business
on the Internet.
In my previous article, “Achieving financial
freedom with Network Marketing on The Internet – Part 16 – Time to analyze -
Measure your progress”, I have presented you three solutions, free and
low-cost, to measure the results of your work.
In this article I will talk to you about your first
visitors. You have to be prepared for them.
Your first visitors -
Where do they come from?
Even from the first days of the beginning of your
link exchange campaign, you will start receiving visitors. They will be coming
to your website from the reciprocal links in the web pages of your link
partners.
Also, if you have placed paid links in websites of the similar theme, more
visitors will be coming from there also.
Later, when your website will be indexed and will start appearing in the
listings of the Search Engines, this number of visitors will be increasing every
month (assuming that you keep working with your link popularity).
Who are they?
They are people in search of your theme or a
similar one (work at home jobs, home based business opportunities etc). If your
link popularity is focused to websites of the same or similar theme, then most
of these people, either they come from other websites that link to yours or they
come from search engines, they will be interested in what you have to offer to
them. Most of them are browsing your web pages for the first time. But, if you
offer useful content and you add new or refresh it regularly, you will start
receiving recurrent visitors. Many of them will become your clients. We will see
later in this series of articles ways to bring your visitors back or profit
something out of their visit to your website, even if they do not become your
customers or they do not join your Network Marketing group (this profit can be
their email address, subscription to your newsletter etc).
The “conversion rate”
Depending on the quality of the presentation of
your offer in your home page, some of them will decide to become your customers,
to “buy” the product that you advertise in your home page. In our business
the product is the opportunity to create and promote a successful home based
business on the Internet. Also, the Network Marketing company that you make part
of has products and services that you may advertise in your web pages. There
will be visitors who will decide to purchase a product or service from your
company.
If you make it to refer to your company 1 out of 10 visitors, then you must be
very content - 10% is a very good conversion rate.
Your first affiliates
Why did they choose you as there referrer?
There are big chances that some of your visitors,
who will decide to join your Network Marketing company as your affiliates, will
not even read all the context of your home page. Especially if the opportunity
you are offering is free to join. But many others also, especially people who
was involved in a Network Marketing opportunity online or offline previously,
will be more careful. They know that joining a Network Marketing company under
someone experienced referrer will contribute in their success. For this reason
in your home page you must present your self as a person who knows well his job
and is ready to help his co-workers to start their businesses properly. These
people are to become your best co-workers, if you follow up with them properly.
What will they expect from you
Most of the people that join your Network Marketing
company as your affiliates, will expect everything from you. They will expect
you to tell them what to do and how to do it, in order to make money. Some of
those, who didn’t read carefully the presentation of your opportunity in your
home page, will expect from you to send them work to do in their home and get
paid for it. Some other will start promoting their Network Marketing business
without investing even a few days to get educated and fully understand how this
home business is conducted online or offline. Soon they will loose their initial
energy and will quit. Many others will never communicate with you or answer to
your follow-up messages. A few will write to you that this business is not what
they were looking for. Very few will write to you asking what is this all about,
mentioning that they do not even remember joining your company. Very-very few
will accuse you of spamming, since they are receiving emails from you, without
even knowing who are you or what company you represent.
Do not get disappointed, THIS IS A NUMBERS GAME.
What to expect from them
Apart from these people that will join your Network
Marketing company expecting to get something from nothing, there are going to be
clever and hard-working people, who will become good co-workers. There are going
to be people, who will become better than you are, probably without even
bothering you. And there are going to be people, who will become successful with
your support and guidance. These are your targets. Your job now is to show them
the way, help them start promoting their home business properly and convert them
to successful Network Marketers.
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Next article in the series “Achieving financial
freedom with Network Marketing on The Internet” :
Part 18 – The follow-up method
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About the author:
Tasos Vasilopoulos is a successful Network Marketer on the Internet as Group
Leader of SFI Marketing Group. His main method to promote his home business on
the Internet is websites properly optimized to obtain a good rank in the
listings of the major Search Engines.
Get his ebook with an in depth analysis of all the steps of his method and find
more resources on proper domain registration, effective website design and
search engines optimization in his website at http://www.free-work-at-home-job.com.
You are free to use this article as long as you do not make any changes in its
content, you keep all the links in it active and you include the information
above about the author as it is.
