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for Home Based Businesses Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 12 - Time to work – Start building your link popularity – Your tools Introduction Your tools In your job of building your link popularity (LP) you will need tools to help you distinguish the right web pages to exchange links with and also measure the results of your work. 1. Google’s toolbar It is a toolbar that contains a number of useful tools. Among them are two that are essential for your work. The “Pagerank Indicator” and the “Backward Links”. The indicator shows the Pagerank (PR) of the page you are browsing and the backward links is a list of the incoming links of this page that have a Pagerank equal to 4 or better. You will have to download this toolbar from http://toolbar.google.com and install it its full capabilities. Google makes a note that, for the advanced capabilities to be activated, the toolbar will be sending info about the pages you are browsing to Google’s servers. It really does that, but, if you want the toolbar to show you the PR of a page, then it must send to Google’s servers the URL of this page in order to receive and present its PR to you.This toolbar will appear in your browser’s windows, under your other toolbars. You can spot it just below the address box. In the middle of the toolbar resides the green bar indicating the Pagerank of the currently viewed web page. If you place your mouse in the bar the number of PR appears. In the image below I have opened the menu at the right of the green Pagerank bar to show you the “Backward Links” selection that will present you all the important incoming links. These “backward” links have PR equal or greater to 4. Every month Google sends its spider to make a deep “crawl” of the websites on the Internet. It gathers all the web pages found (more than 3 billion currently – September 2003). Then it uses its algorithm to calculate the Pagerank of each one. Same work is done also by the other major Search Engines, maybe not monthly, but many times in the year. 2. Link Leaps – A tool to study all the Link Popularity of a website There is a website that gives you the opportunity to see the entire link popularity of any web page that you are interested in (not only those links with PR of 4 or better like the backward links of Google do). It is called “Market Leap”. Its URL is: http://www.marketleap.com/. Select "Link Popularity Check" from "Free Search Engine Marketing Tools".It provides three tools for free: · Link Popularity Check· Search Engine Saturation· Keyword VerificationEach one of these tools is useful for your work. In “Link Popularity Check” you can enter the URLs of maximum four web pages. Then it presents to you the backward links that 5 major Search Engines (AlltheWeb, Altavista, Google/Aol, Hotbot/Inctomi, MSN) have in their databases stored for these web pages. Google presents only the links with Pagerank more than 4, but “AlltheWeb” presents them all. Also, AlltheWeb groups the links that come from the same website, so you can see if a specific page receives more links from a website. I consider this tool the best in building my link popularity. I get the list of the websites that link to any important websites for a specific keyword and use it to request reciprocal links from them. Very useful is also the “Keyword Verification”. You insert your URL and your keyword and the tool shows you in which Search Engines your website is listed for the specific keyword and in what position. -------------------------------- Next article in the series “Achieving financial
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