Author: Gail Hornback
If you manage a website, then you know that
trading links with other sites is said to be a valuable method of promoting your
website, and getting more traffic.
But the true value of it really depends on
how you go about it. We receive at least one or more "form letter"
emails every day, telling us that one of our sites has been visited, and our
link has been added to their site, with a request to return the link. These are
from automated link trade programs that list hundreds, even thousands of sites,
categorized in various ways.
My guess is that these pages of links are not
perused very often. I don't spend any time looking through them. Do you? In
fact, when I received the most recent "form letter", I went to the
page to check out my link. I found it after scrolling to the bottom of the page.
It was there, alright. But the description was the first 3 or 4 lines of text
off of the main page of my site, which, in that context, used as a description,
did not really describe my site at all. Some of the descriptions I saw there for
other links made NO sense whatsoever, as they had just been harvested off of the
site by the automated harvester.
So, do I trade with them?
To tell you the truth, I won't even consider a link exchange, unless the person
requesting the trade has called me by name. Then I know he, HIMSELF, has REALLY
visited my site. My name and contact information are easily found there.
Secondly, I wouldn't consider it a "fair" trade, since the link trades
placed on my site are of a different nature. They are more valuable!! If you are
serious about promoting your site by trading links with other sites, then take
the time to do it right.
1. Find sites that complement your site, and that
you would feel confident in recommending to others. (Quite frankly, if a site
doesn't meet the criteria that I want my visitors to look at, it won't stand a
snowball's chance in the hot place of getting on my site! )
2. Contact the webmaster with a personal email,
telling them about your site, and asking if they would be interested in trading
links.
3. Ask them to write their own description of
their site, as they would like it explained to your visitors.
4. Set up a page on your site for these links,
and call it something BESIDES "link trades". Call it "Recommended
sites", or anything creative that will tell your visitors that it is worth
looking through. Because it IS worth looking through. You have chosen
these sites specifically for a trade with your site! You are recommending them
to your visitors!!!
5. List each site name and their short
description. ( Yup, you'll have to do this yourself, by hand, individually, one
at a time!)
6. Strive to trade YOUR link exclusively with
sites that use these same guidelines. Your goal in every aspect of your
Ebusiness and website should be to give VALUE to your visitors. REAL VALUE!
This method of trading links creates a much
greater value for your visitors, not to mention the increased value of the link
you have traded on the other end.
It always comes down to the same basic idea. The
best results rarely come from the easiest method.
Building a successful Ebusiness will take
work, which takes time. Looking for an automated business? Time to get over it.
And get on with reality!
About the author:
Gail Hornback is owner of WebWorksAtHome.com, http://webworksathome.com
and partners with Michael Smith in Coyote Marketing, (CM/YMTC), where you can
get Your Own 4-page customizeable E-Business Website For Pocket Change.
