Home Based Business Opportunity

How and where to submit articles - How to process ebook sales - Ezine delivery options from cheap to simple - How to start an online business and what to sell...more

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Give First and Prove Your Worth: Everybody is looking for "Insider Secrets" and "Secret Weapons" to make their internet business grow to unimaginable new heights. Well, you came to the right place today because I am about to give to you the most powerful information you will ever receive in your online career.
At first, it may not seem like much, but I want you to put it to the test. It will push your sales right into orbit where they belong in your business. The most powerful internet "Secret" that I know of is...
"Give First and Prove Your Worth..."... more

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Internet Marketing - Affiliate Marketing - Articles

Successful Internet Advertising Secrets

By Betty Wilkins

The Number One Secret - E-Zine advertising, the most highly effective method of advertising online. These are the classified ads that you often find scattered throughout emailed newsletters. Believe it or not, this method of advertising has quickly become the easiest way to drive targeted traffic to a website.

You need to see this first-hand to believe it. Before placing my first E-Zine classified, I would not have believed it if I had been told that a $25-$50 e-zine ad could result in hundreds of dollars worth of sales in the matter of a couple of days -- but it happened. This is exactly what can happen when you have a good product or service and advertise it in an E-Zine.

It is not difficult to realize how a targeted ad in an E-Zine with 20,000 subscribers will pull more traffic and orders than 100,000 or more unsolicited emails. It does cost to place your ad, but the rewards are more than worth the small amount of money you will spend. It is fruitless to waste your time and money using "bulk friendly" service providers or spammers-for-hire, when you can have your ad sent to 20,000 or more interested readers in a targeted newsletter for just pennies per subscriber.

The process it very simple.

1) Find E-Zines that are related to your product or service. Luckily, it has become quite easy to locate e-zines of varied types and interests recently. I have found that the best place to start is <http://www.the-work-at-home.com/lifestyles.htm>

They offer a unique service that gives you all the information you will need to start, maintain and track your highly effective E-Zine advertising campaign. The Directory Of Ezines gives you a total overview of publication times, ad rates, ad dead lines, number of subscribers and everything else you need to know to advertise in a great number of Ezines. This is a must have report that I highly recommend and use on a regular basis. http://www.the-work-at-home.com/lifestyles.htm

2) Write an advertisement that prompts action. Do not try to sell anything in your ad. Use what is known as the "2-Step" method and the AIDA formula. Direct your prospects to your web page or autoresponder for more information. You only want to get your prospect's interest in order to get them to your web page or autoresponder. If at all possible offer something for free in your ad. People love anything that is free. This alone will increase the response to your ads greatly. For best results entice prospects with free information that is related to the product or service you are offering. You can make your ads pull a 100% greater response just by changing your headline. That is why the AIDA formula is so important. AIDA stands for Attention, Interest, Desire, Action. Read more about the AIDA Formula at http://www.inetexchange.com/articles/aida2.htm

3) Track your responses. This is absolutely critical and can mean the difference between success and failure. You must track the responses in order to know if the ad is worth paying for again. The easiest way to track your responses is by keying your ad in conjunction with an autoresponder or counter. An autoresponder is like a fax-on-demand system for email. Once set up, anyone that sends an email to your autoresponder address will automatically receive your sales letter or free information in return. Most autoresponder providers will also provide you with reports telling you exactly who has requested your information. To key your autoresponder: request that a specific subject be used in your ads.

Example: mailto:autoresponder@autoresponder.com?subject=key To use a counter all you have to do is set up a special web page for those responding to your ad. Do not advertise this URL anywhere else. Place a hit counter on the special web page and you will know exactly how many people have responded to your E-Zine ad. To key all you do is create special web pages for each ad you place and add a counter. Which ever method you use you should be ready to follow up with all that respond to your ad. It is a proven fact that most prospects need to see your message 7-8 times before they will actually buy. Effective Follow-ups are Proven to increase sales drastically! You can Automate this by using a service like http://www.aweber.com/?875/ I highly recommend that you Automate your follow ups because doing it manually is very time consuming and it is very easy to loose track and miss sending your follow ups to the right prospects.

4) Now, Place Your Ad and Wait for the Results. The Variables: If you chose the right targeted E-Zine or mailing list to advertise in and you wrote a good ad, you should start to see some action within 24 hours after your ad is published. Generally, most responses will come within the first 24-48 hours and then trickle in for another week or so. Realize that there is a very high demand for these types of ads and there may be a lead time of several weeks or even months to get your ad published. Plan your E-Zine advertising campaign accordingly, especially if your offer is time-sensitive. Test your ads by placing them in smaller (lower priced) publications which don't have such a high demand. You should never run an untested ad in an E-Zine that you have to wait months to get into, just to find that your ad wasn't effective.

5) Did Your Ad Make Money? Wait a week to decide if the ad was a money-maker or not. If it was you should have an additional and steady, stream of income. Reinvest your profits by placing more ads. Before you know it, you may find that the majority of your sales are coming from low-cost E-Zine advertising. Believe it or not, many online marketers only advertise using these methods. If you can find 10-15 good E-Zines that reach your target market, you could become one of them. One good classified ad in a good E-Zine can easily produce more results than a "Top 10" listing on any or all of the popular search engines combined. If your first E-Zine ad didn't produce the results you had expected, there can only be one of three reasons for it. 1- You advertised in the wrong E-Zine 2- Your advertisement didn't entice readers to take action 3- You dropped the ball once prospects requested more information or visited your site. Determine how many people responded to your ad. If it's not many and you believe you picked a good E-Zine, try writing another ad. If you did get a lot of responses, you most likely need to re-write your autoresponder message or web page or you should send more follow-ups.

Betty Wilkins is the publisher of At-Home Working News To subscribe, visit http://www.the-work-at-home.com

Email Betty at: Betty@the-work-at-home.com