You can make a lot of money by writing and
self-publishing your own material, if you are willing to write the books,
manuals, reports or newsletters that millions of people across the United
States, and throughout the world for that matter, desperately want to buy.
Today, more than ever before, is the age of
information. Twenty-four hours a day, seven days a week, there continues to be
an incredible demand for information throughout America and the world. There is
an astronomical demand for information-packed books, manuals, reports and
newsletters of almost every imaginable kind.
It's really much easier than you might have ever
guessed to start filling your bank account with cash from information you
possess. People crave information that appeals to their basic needs and will
somehow educate or enlighten them. Simply by putting your own specialized
information into books, manuals, reports or newsletters, you can start putting a
hefty price on information you have no doubt been giving away.
FIND YOUR MARKET--
THEN WRITE YOUR MATERIAL
Anyone who can communicate an idea to another
person, should be able to get their same message across on a written page. If
you are either and expert on some subject, or are interested enough to obtain
the information needed for a project, you have what it takes to go from having
an idea, to self-publishing your own material in whatever format it develops
into.
There are hundreds of publications filled with
ads by people just like yourself, who discovered they could make a lot of money
writing and publishing their own work. Looking through opportunity magazines, or
other publications that cover the field you are interested in, is a good place
to start looking for ideas.
Review all the advertisements in the magazines
you have chosen to see what popular topics and subjects are being written about
in books, manuals, reports and newsletters. Then ask yourself if you can come up
with a better way, or have equally interesting information you can present from
a different angle, or with a different twist that would also be of interest to
the readers in that market. If the answer is "yes," then you can enter
that market and also make some incredible money!
CASH IN ON YOUR CREATIVITY AND EXPERTISE
Be creative in developing your material. Perhaps
you are aware of some techniques that allow people to accomplish their goals
faster in a certain field. Maybe you can think of a better way to cash in on
some current fad. The bottom line is that people are hungry for information and
ideas, and you can become the writer or self-publisher of information people
want to buy.
People are eager to buy information that can help
them improve their lives: 1) Financially; 2) Physically; and 3) Emotionally. If
you can fill any of those needs with information that can be put onto a written
page, there are millions of people waiting to hand over their cash to get it.
KNOWING HOW TO PACKAGE YOUR INFORMATION
CAN EARN YOU A FORTUNE!
After you have written your material, you will
have to decide on how you will package the information to make it salable.
Depending on your market, some packaging will sell better than others. For
example, you can print your information in a series of publications, print it in
a book, manual, report or newsletter, put it on cassette tapes, or present it at
seminars. You can focus on one area, or utilize many areas.
One thing is certain, people are paying billions
of dollars to obtain well-packaged information! There are books that sell for up
to $100 and more, with manuals coming in a close second. There are reports that
consist of 10-12 pages selling for up to $10 or more, while some seminars can
cost as much a $15,000 for a single weekend. It may sound incredible to the
average person, but people are willing to pay top dollar for information.
However, the "packaging" must be perceived as being worth the price
you are asking.
But before you decide on how to package your
information, you must first consider who your primary audience is, and cater to
those people in everything you do.
FOCUS ON SUBJECT MATERIAL THAT IS SALABLE
Information for your subject matter can be found
in various places. For the very best results, start with your own field or
expertise and turn it into a book, manual, report or newsletter.
Focus on providing your targeted market with
simple, understandable, and helpful information. It must overwhelmingly appeal
to your customer's wants and desires.
Never forget that this is the age of specialized
information. People are completely willing to spend their money for tens of
thousands of different forms of information, provided it is useful to them. Your
job is to either find a need and fill it, or create the need and supply it.
One of the best ways to get started is to sit
down with some paper and write down every subject you have some degree of
knowledge about. Your list of subjects doesn't have to be in any particular
order. Don't force it. When ideas for headings no longer come easy, stop and
start up again at a later time. When you feel comfortable that you have covered
most of the areas you know, start picking out the topics that interest you the
most. Then you can start researching more material for your writing projects.
FILL YOUR MATERIAL WITH SELF-INTEREST BENEFITS
Many new writers fail to understand that if they
expect any hope for business survival, let alone success, they must come to
realize early on that a big part of their job is to arouse the emotions and
desires of their customers. Your product, whether a book, manual, report or
newsletter, must be portrayed as being jam-packed with self-interest benefits.
Millions of dollars in failed business ventures
are wasted every year simply because entrepreneurs fail to understand that what
they have to say is not necessarily what customers want to hear. You should
never forget this valuable lesson. It can make you rich!
YOUR MATERIAL MUST STIR
EMOTIONS AND DESIRES
Emotions are what move people to buy anything.
Therefore, the job of your product and advertisement vehicle is to move your
prospect to buy. You have to stir enough emotions, not only to cause desire, but
the rationalization that provides an excuse based on logic.
Even after a prospect makes a commitment to buy
your book. etc., they may think they have acted logically. None of your
customers will ever admit that emotions had anything to do with their purchase.
What you must always be aware of, however, is that logic probably had little to
do with a buyer's decision. That is because human actions are often caused by
instincts and compulsions that most buyers are unaware of.
As you write your material for publication in any
form, or as you develop an ad or other sales package, always think in terms of
how a particular benefit will stir a reader's emotions and desires. Try to
understand how your product might be perceived by readers by focusing on your
own feelings.
ADVERTISING IS VITAL TO THE SUCCESS
OF YOUR SELF-PUBLISHING VENTURE
The success of your advertising will ultimately
depend on the salability of your book, manual, report, newsletter, etc. Good
advertising will make a good book sell better, but it cannot transform a poor
book into being successful.
Advertising is vital to any business venture
because:
1) It allows a business to deliver their message
repeatedly and reinforce it in the minds of targeted consumers.
2) It allows a business to reach hundreds of
thousands of potential customers at a relatively low cost compared to individual
sales calls.
3) It allows a business to target their market
and test their product.
4) A business identity can quickly be
established.
5) A forum for showing a product, together with
benefits and advantages can be established.
BASIC ADVERTISING RULES
Effective marketing is a vast field. It includes
using marketing tools such as: direct mail; space and classified ads; signs;
radio and TV commercials; business involvement, and more. In fact, the
approaches you can take and the methods you use are only limited by your
imagination and resources. There are basic rules that do not change, however.
They are as follows:
Rule No. 1 - You must get a prospect's ATTENTION.
(Your headline is the most important part of an
advertisement.)
Rule No. 2 - You must create reader INTEREST.
(Your ad should be built around an idea that
offers value.)
Rule No. 3 - You must arouse the reader's DESIRE.
(By focusing on all the benefits they will
receive.)
Rule No. 4 - Your ad must move them to ACT.
(Tell your readers exactly what it is you want
them to do.)
In order to avoid making careless advertising
decisions that can cost you money, it is important that you understand and
participate in your own strategies. That means getting involved and researching
what strategy will produce sound advertising.
It is essential that you have a plan before you
take action on developing and advertising strategy. Your plan must be based on
an objective analysis that has resulted from your knowledge and research.
It doesn't matter what your background is, you
can learn to master the type of mail order advertising that is needed to launch
a self-publishing business.
Through research and careful planning you can
become familiar with the writing skills you will need to create effective adds.
Obtain all the information you can from the masters in the business. Read and
study every book, manual, report, newsletter, ad, article, and publication you
can get your hands on that will help you in developing your own successful
strategies and techniques. Then bring all of that knowledge together to obtain
winning results.
10 MONEY-MAKING REASONS WHY
SELF-PUBLISHING IS THE BEST CHOICE
You become a "self-publisher" by taking
your material (book, manual, report, newsletter, etc.) and by-passing all the
middlemen. You by-pass the middlemen by going directly to a printer and handling
all the marketing and distribution of the product yourself.
As a self-publisher you invest your talent, time,
energy and money. The benefits you receive are complete control over your
product and all the profits!
Here is a condensed version of 10 good reasons
why you should self-publish:
1) Self publishing may be the only way to get
published. With thousands upon thousands of manuscripts, etc. being sent to
publishers continually, you may not be able to get anyone to even look at your
idea. Self-publishing may be your only solution.
2) As a self-publisher you get to keep all of the
profits from your sales.
Why accept 4%-6% in royalties from a publishing
company when you can have it all!
3) You have absolute marketing and editing
control when you self- publish. According to Writer's Digest poll, 60% of the
big publishing firms do the final editing; 23% select the final title; 20% will
not even consult an author on the cover design, and 37% do not involve authors
in promoting their own material.
4) Major publishers may receive up to several
hundred manuscripts a week. Unless the have already published your work, the
odds they will even look at your material aren't very high.
5) When you self-publish you are in control every
step of the way. By depending on another publisher to make things happen for
you, you take the chance of never getting anywhere.
6) By self-publishing you gain the perspective of
being able to see the complete marketing picture from a publisher's point of
view.
7) Even if a publisher did accept your work, it
would take an average of 18 more months before the first copy reached the market
place.
Self-publishing will save you valuable time.
Especially if you can't afford to miss a market that can quickly pass by.
8) Waiting for a letter from a publisher that
never comes can be frustrating and embarrassing. Self-publishing eliminates the
waiting and wondering.
9) When you self-publish and get more directly
involved in marketing you will obtain a more total business picture.
10) As a self-publisher you will receive more
business tax advantages.
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