How
To Use Offline Advertising To Build Your Online Business
By
Jeff Schuman
First
of all let me say that having spent the past 20 years working closely with
small businesses. I know exactly what works when it comes to offline
advertising. What I have found today is that online businesses
have a built in advantage when it comes to promoting their business offline.
You already have a website and autoresponder in place to lead your prospect
to. When you combine that fact along with the traditional capture methods of
telephone and snail mail there is no reason any online business can't use
offline methods to build their businesses and sell their products and
services. A lot of online based businesses forget about offline advertising.
I know I have. It is important to combine offline and online advertising
together in your marketing campaign. This will give you to a more well
rounded approach to promoting as well as attract potential prospects and
customers you might not otherwise get. In all your offline advertising you
want to include your web site address, e-mail or autoresponder addresses,
and your phone number and mailing address. This gives you the appearance of
a real bonafide business. Another thing is to start selling products for
manufacturers who offer co-op advertising for promoting their products.
Finally you need to view offline marketing as a long term commitment. I've
seen businesses over and over run and ad not get the response they were
looking for and quit. This will not work offline. Or online for that matter.
You need to establish a budget and stick to it. That doesn't mean that you
can't change the ad copy if your response is marginal. It just means if you
are going to run classified ads for example that you run them for a period
of time and allow them to do their job. Here are some offline marketing
ideas. Use as many of these as possible to move your business forward. -Classified
Newspaper Ads- Place classified ads in newspapers. Local newspapers
often have great advertising rates that you can take advantage of to promote
your business. Here's a great source for running classified ads. http://www.nationwideadvertising.com
-Put up flyers. They could be in computer stores, libraries,
restaurants, car windshields, or anywhere you shop that allows flyers. -Direct
mail. A nice direct mail piece when done consistently over a period of
time can bring tremendous exposure for your business. The biggest benefit of
direct mail is it allows you to reach thousands of people at a bulk mail
rate. You could not do this if you had to mail each piece individually. -Buy
time on local cable T.V. It is surprisingly affordable and if you commit
to a block of advertising you can develop Top Of Mind Awareness. TOMA is
being there when they want or need you. If you are an affiliate or in an MLM
consider doing group advertising and spreading the cost out over several of
you. You can have leads routed into one phone number and divied out to all
advertisers or have each ad display a different phone number. -Pass out
your CD-ROM or diskette business cards at special events. It could be at
trade shows, seminars, fairs, etc. -Get 250 free business cards here
and leave them everywhere you go. http://www.vistaprint.com
-Hold a free offline class and teach people how to use their computer or how
to use the internet. You could have your web site on display as an example. -Give
away promotional items such as free mouse pads. Put your advertising on
the mouse pads and give them away at computer or internet events. -Advertise
in card decks. The card deck you advertise in should be targeted toward
internet users. You would also want to target your offline advertising to
groups of people that will actually be interested in your product or
service. If you're selling business books, you will want to market to
business owners. In conclusion, if you have a business that's only based
online using offline advertising to make money online is a great idea
because so many people today go online to get information about products and
services they are interested in. One program that offers you a great way to
make money wtih offline advertising is the Plugin Profit Site. You wil be
set up in 3 easy steps and can start making money right away Learn more by
clicking the offline advertising link below:
Offline
Advertising
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Jeff Schuman publishes "Team-Schuman Marketplace" Newsletter!
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