Home Based Business Opportunity

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Give First and Prove Your Worth: Everybody is looking for "Insider Secrets" and "Secret Weapons" to make their internet business grow to unimaginable new heights. Well, you came to the right place today because I am about to give to you the most powerful information you will ever receive in your online career.
At first, it may not seem like much, but I want you to put it to the test. It will push your sales right into orbit where they belong in your business. The most powerful internet "Secret" that I know of is...
"Give First and Prove Your Worth..."... more

Content in Greek Language

- Εργασία στο σπίτι

- Τι είναι το Network Marketing;

- Το Network Marketing δουλεύει πραγματικά;

Website designing - Articles

Hits or Hurts

Most people measure their web site success by the number of visitors. However, which site is more successful.... one that receives 1,000 visitors a day and no sales... or one that receives 50 visitors a day with 40 sales?

I once had a designer tell me that he was designing a site to attract doctors.
So, rather than make a site with all kinds of medical information, he designed
a site with great golf tips, updated stock prices, vacation spots, etc. The
plan worked great.

Really, if we measured our success by page views, we could all put some select pictures of Pamela Anderson on our sites and have 10,000 new visitors
tomorrow, but are they visitors we want?

The wanted and unwanted

You can break your potential visitors (that's everyone with access to the
Internet) into four basic groups:

Known, wanted - These are the visitors you are seeking. In the example above, the designer was after doctors. This is the known and wanted target market.
The designer knows some general needs/wants and can design the site to attract this group of visitors.

Unknown, wanted - These are visitors that the designer still wants but who don't know about the site. Here is where promotion helps reduce the unknown
people and make them known and wanted. It can also be another group which the designer didn't anticipate. For instance, let's say the site also attracted
dentists and nurses. They may have been an unknown group, but still wanted by the designer (and advertisers).

Known, unwanted - These are visitors who find the site and like it even though they aren't the target market. In this case, the site also attracted a great many (unwanted) lawyers :-)

Unknown, unwanted - These are all the other people who don't find the site and don't care about it.

For sites which sell banner advertising by impression, no visitor is a bad visitor. However, advertisers like to see a high click-through ratio, so large numbers known unwanted visitors can hurt a site in the long run by lowering the click through to impression ratio.

Knowing what kind of visitor you are after can help when you design content
for your site. What kind of content will attract the most target visitors?

Obviously, for most sites, not every visitor is a wanted visitor. My site attracts many students doing research. They are known wanted visitors, and I've designed some great research areas to fulfill their needs. It also attracts students who want to "have fun with" my serious visitors in the chat rooms. These are known unwanted visitors.

I recently read where the owner of a pornographic site was actively against
the use of spam e-mail advertising of pornography. His reason was that
undirected e-mail spam attracted a high percentage of underage visitors to his
site. Kids don't have credit cards, so they waste his bandwidth. He is one of
the few porno operators who realizes that there are better ways to attract
wanted visitors.

Knowing what kinds of visitors you want to attract... and what kinds of visitors you WILL attract, helps in the design of your site and your promotion. Seeing your hit counter spinning is not necessarily a true measure of success.