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Graphically Speaking

Graphics have a wide variety of uses. They help convey meaning, illustrate a point, and provide web site branding. Graphics are not necessary on most sites, but they are an important visual element. The Internet without graphics would be.... well... boring.

What would a site on antique cars be without car photos? Or a site on cartoons be without cartoon graphics? What about Joe's Widgets? His site wouldn't be the same without his product pictures and business logo.

Graphics are an important part of any web site, but here are some points to
keep in mind:

Unique is best

The vast majority of web sites use borrowed, stolen, cloned, canned, copied
and generic graphics. These graphics can be found on any number of "free"
graphic sites on the Internet (or people just see one they like and take it).

The problem with using the same old graphics that everyone else does is that
your pages tend to look like the same old pages that everyone else does. The
other problem is that most of these graphics are just plain ugly.

So where do you get new, fresh, original artwork? Why, you buy and make them yourself. Royalty-free clip art has become so cheap that people can now buy it in huge, monster 250,000 image packs, complete with free fonts and photos.... all for less than $100.

Unfortunately, these images are usually in a format for print (EPS and TIFF
are the usual formats), which means they need to be opened in a graphic program like PaintShop Pro or Adobe Photoshop and converted to the right height/width and dots per inch. Web graphics are 72 dots per inch. GIF graphics need to be set to 256 or indexed color, with JPEG graphics remaining millions or true color. If that all sounds like gobbledy gook, well don't worry. There are some programs that automatically convert EPS and TIFF
graphics to GIF and JPEG.

If you don't have and can't afford a good graphics program, you can still make professional quality "text" graphics using the text graphic maker on http://www.zyris.com Not only are the graphics professional quality, but you can choose from a wide variety of shapes, sizes and colors. It's a great way to make a professional looking site title and text navigation buttons.

For those who want to add photos to their site, flatbed scanners can be had for under $100, which often includes a free graphics editing program. Digital cameras are also rapidly falling in price.

Creating your own graphics will often make them look far better than the vast majority of generic web graphics found on the free graphics sites. By combining images and changing colors, you can create truly unique graphics for your web site.

Graphics = download time

Here are some tips to keep in mind with using graphics on your site:

Keep graphics small - Make them 5-10K (or less) and use only a few. Any site which has a 100k graphic as the first item to download will have visitors reaching for their BACK button every time. Also, use the same graphics over and over again so they cache and viewers aren't downloading all new ones on every page.

Here is where a good graphic optimizing program helps. Running a 25K file through an optimizer will often reduce it's size by as much as 80 percent (that reduces the 25K graphic to 5K). Even if you just shave 1K off every graphic, it can save a visitor valuable seconds in download time.

Ever wonder why you go to some pages and wait and wait, and then everything appears all at once? The site designer didn't use good HTML design with their graphics. Use HEIGHT=[# pixels] WIDTH=[# pixels] with all your graphics. This lets browsers know how big to make the hole where the graphics will go so it can go on and add things like text. The pages don't load any faster, but they have the illusion of loading faster.


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