Everybody is looking for
"Insider Secrets" and "Secret Weapons" to make their
internet business grow to unimaginable new heights. Well, you came to the right
place today because I am about to give to you the most powerful information you
will ever receive in your online career.
At first, it may not seem like much, but I want you to put it to the test. It
will push your sales right into orbit where they belong in your business. The
most powerful internet "Secret" that I know of is...
"Give First and Prove Your Worth..."
Give something away...And make it something of value. Don't let it be just some
junk you have laying around or a rehash of something that has been played to
death over and over again.
Go with me for a moment and lets take a trip around the world (on the Internet
of course). Go to one of the major search engines and visit sites relating to
your industry.
What do you see at most of them. I'll will venture to say that probably 90% -
95% fall into one of these three categories below:
1) A Corporate Site that gives you information about the company, it's
location, and it's products. These sites are obviously institutional advertising
and are not making money online (around 50% of the sites).
2) Next on the list are those sites which just link to a bunch of affiliate
programs. I don't have a single thing to say against any affiliate program, but
if you don't have a congruent theme and purpose to your site, then it just won't
fit the bill of successful sites (around 30% of sites seem to fall in this
category).
3) A better choice, but definitely not the best, would be the a site which does
have a product (or products) which fits a theme and has a decently well done
sales letter full of benefits to go with it. These sites can and are making
money online, but they never seem to break through the invisible ceiling on
their profits and become the mega-success stories online (around 20% of sites
fall into this category).
When you really take a look at the sites which are flooding their bank accounts
with new cash, you will find one common theme which flows through all of them
regardless of their business or industry online...
They are giving first, and proving their worth.
What can you give away in your business that is valuable to your prospects, but
is low cost to you? In this area, I LOVE the internet. With the internet, we can
create turn-key NO cost products or turn-key programs on our web site which have
a very HIGH value, but have little or no cost for us to give them away.
I want to give you some ideas below on items you can give away, but I don't want
you to limit your thinking to just what I have listed. Open your mind and begin
thinking outside the box.
Go to the store and buy a notebook right now if you don't have one and mark it
for ideas. Write on the first page, "My Prospects Want..."
Then, every time you come up with something they want, start looking around the
net and thinking of ways you can give it to them. Whenever you come up with an
idea no matter how farfetched it may be, write it down. Then, as time passes,
keep looking over it and more ideas will flow and you will figure out a way to
do some of the ideas you have written.
To get you started with ideas and possibly with solutions, I want to give you a
couple of the ways web sites are profiting right now from the "Give
First..." principle:
1. Ezines - Many people have adopted the Opt-In Email List plan for giving
first. This is one of my favorite methods which I have been recommending to
people for the last year (I also wrote the course on it).
The strength behind owning your own Opt-In List is that you can keep in constant
contact with your prospects and customers. The problem with it is that way too
many individuals are now just producing me-too ezines that don't contain good
quality information for the readers. They are just rehashes of other people's
information or just a sales presentation without any good solid information.
How can you produce original content without being a writer?
There is always a way...How
about:
* Researching new tools in your business (Software, sites, etc.)
* Doing interviews with
Experts in your industry.
* Simply answer questions
which come in.
* Providing a Tip of the Day
or Tip of the Week Idea.
What else can you come up with?
2. Free Information - The Internet is the "Information
Superhighway." The best way to introduce yourself
to your prospects is through providing Free information on your web site. No
matter what you are selling: be it nutrition products, cleaning products,
business products, etc., you can find information or create information to
provide with it.
For example, my FREE Electronic Book which is jam packed with internet money
making ideas is being downloaded constantly. As a matter of fact, I keep two
download sites for it because it has been receiving up to 827 downloads in one
hour. The title of it is "101 High Profit Businesses You Can Start On The
Internet With Little or NO Money!" and it is full of quality information.
Think about how you could do something just like this in your industry. I also
want to note that you can offer this book on your site as well (it makes a great
incentive for people to subscribe to your newsletter or to recommend others to
your web site). All you would have to do is link directly to one of the download
sites. Your visitors never even have to leave your site!
3. CGI Programs - There are dozens of CGI Programs out there which you can use
on your site to provide something free to give to your visitors. Just take
glance through the hundreds of useful scripts you can find at
http://www.cgi-resources.com/Programs_and_Scripts/Perl/
Give First to Prove Your Worth...
No matter what type of Free product or service you decide to provide, you need
to come up with something unique for your industry. What is it that people want
or need that you can provide for a very low cost or at no cost?
Keep a notebook and come up with creative solutions. Once you start giving
upfront to your prospects, watch your traffic and sales soar as people start
seeing just how much your business is really worth to them. Once you have proven
your worth to them, they won't have any reservations ordering from you.
Terry Dean is the webmaster
at http://www.bizpromo.com
Visit today for turn-key web site solutions, turn-key products you can sell, and
answers to all of your Internet marketing questions.
For "115 Internet marketing tips" please send an email to 115tips@aweber.com
