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Content is King

by Jennifer Johnson

It's been said a thousand times...make it a thousand and one: content is king; but what exactly comprises "great content"? I'd like to explore a few ideas I have on the subject.

I. ORIGINALITY

Unless your site is called Yahoo!, it's probably a safe bet that you won't do much in the way of return visits if your page consists of "Links to Sites I Think are Kewl!!!" and little else. You've got something no one else has...*your* opinion, *your* viewpoint, *your* advice, *your* product, etc. Have you ever visited a site and things "just clicked"? Maybe you had heard something explained in several different ways, but it just didn't sink in until you heard it explained in a particular manner. You may be the person who can "make it click" for someone. Why recycle the same old, tired clichιs and content when you have the chance to give visitors something unique and original?

II. EASILY UNDERSTOOD INFORMATION

This would seem to have a very high "Duh!" factor, but this concept is frequently disregarded. Just because you're an expert on existentialist writers of the 19th and 20th centuries and you spend your spare time calculating the escape velocity required for given objects to break free from the gravitational pull of the Earth, doesn't mean your visitors will necessarily be so well versed in those areas. There is a reason that the "For Dummies"(r) series of books is so popular; a basic, straightforward way of addressing things is very beneficial at times.

Please don't misunderstand me. I'm not saying you should insult the intelligence of your visitors. "Kids, today we're going to learn about web site pro-mo-tion! Can you say promotion?" probably isn't the best way to address an audience you're aspiring to keep. On the other hand, don't write so far above everyone's head that only a few visitors can glean the esoteric knowledge contained within your site.


 

 

 

 

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