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Lane Bowers
In today's fast-paced Web environment, there are lots of ways
you can add value to your website. The most common one is simple 'content' in
the form of articles related to your business. But many entrepreneurs have taken
that concept a step farther, and are now offering content that not only
complements their business presentation, but that can be sold as a separate
product.
Selling an informational product from your website is worth
considering no matter what your business is. From ebooks to
audiotapes to videotapes, the choices are varied - and many of
them are surprisingly affordable, with all the technology
available to us now.
Take, for example, websites about sales techniques. Many online
sales experts - particularly trainers and coaches - have
available, on their websites, books and tapes ABOUT the art of
selling. Visitors to the site can learn from browsing through
the free informational content there, or they have the option of
purchasing these additional products to further pursue their
learning.
Let's say you wanted to learn how to golf -- there are several
ways to go about it. You would want to get out on a course and
hit a few balls, you might take a lesson or two, and you might
subscribe to a magazine about golfing.
If you're on the Internet, you'll most certainly do a search for
golf websites. And when you find them, you'll likely discover
that a huge percentage of websites about the game of golf have
instructional videos you can purchase to help you with your game. I know a woman who is a plastic surgery consultant. Although she
has lots of good informational articles on her website, her
hottest product is a tape she made of interviews with doctors
regarding various procedures. It sells, directly from her
website, for over $20 - and sells like the proverbial hotcakes, too!
A wallpaper expert I know has a little coil-bound booklet of
'Interior Decorating Tips' for sale on his website - for $10. It
took him about 20 minutes to put the thing together, at a cost
of about $1.30 per book!
How can you apply this concept to your business, and your
website? Can you create an ebook about your product that people
would be willing to pay for? Does your product or service lend
itself to any kind of instructional information that you could
sell? Would an audiotape work for you? Have you ever thought of
creating an instructional videotape for your site visitors? A
step-by-step visual presentation of your product or service
could be just the goldmine your website needs.
Don't miss out on a whole new avenue of inexpensive, but highly
effective, promotional materials for your business!
About the author:
Lane Bowers is a Barefoot Skiing Instructor whose instructional
videos provide an extra benefit to his students. Check out his
website at http://www.thebarefootcompany.com/
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