Home Based Business Opportunity

How and where to submit articles - How to process ebook sales - Ezine delivery options from cheap to simple - How to start an online business and what to sell...more

7 Rules To Live By When Choosing An Affiliate Program Or Work at Home Business: So you've decided to become financially independent! You've chosen to work at home. Congratulations! I'm sure this is a decision that can turn your life around and lead you to financial freedom. But that is going to happen only if you're careful enough to let it happen! There are a few things you should really look out for when deciding to work at home...more

Quality Affiliate Programs: More and more webmasters and website owners are using affiliate programs as a way to earn extra income online. However, not all affiliate programs are created equal. Some will send you nice checks every month where others will essentially rob you. This article will help you tell them apart...more

Step-by-Step to Your Own Profitable Web Business: I've been writing about Internet marketing for so long now (over 4 years) that I sometimes forget to write for newer web business owners - the folks who are still in the start-up period of their online ventures...more

Marketing on the Internet: I have had great success marketing a variety of products on the Internet. I receive orders from every continent, every day, even as I sleep. I am doing a thriving business with people I never would have been able to reach through traditional advertising, My monthly marketing costs are negligible - less than you might pay for dinner for two and a movie. This success has come as a result of studying the Internet culture, experimentation and just plain hard work. I want to take this opportunity, in the course of this article, to pass along to you what I have learned. I will tell you why I think you should be using the Internet as part of your marketing campaign and what has worked for me... more

Relationships, The Foundation Of Your Network Marketing Business: Most of us know if a building is not set on a firm foundation it will fall. The same can be said of your network marketing business. The relationship you establish with your downline is the foundation of your business...more

Give First and Prove Your Worth: Everybody is looking for "Insider Secrets" and "Secret Weapons" to make their internet business grow to unimaginable new heights. Well, you came to the right place today because I am about to give to you the most powerful information you will ever receive in your online career.
At first, it may not seem like much, but I want you to put it to the test. It will push your sales right into orbit where they belong in your business. The most powerful internet "Secret" that I know of is...
"Give First and Prove Your Worth..."... more

Content in Greek Language

- Εργασία στο σπίτι

- Τι είναι το Network Marketing;

- Το Network Marketing δουλεύει πραγματικά;

Promoting a Home Based Business - Articles

A Guide To Automated Email Marketing

by Michael Southon

You've probably heard the expression, 'the money is in the list'. It's become a bit of a cliché - but it's the key to successful web marketing.
About 95% of visitors will not buy on their first visit to your website - in fact, most of your customers will have to see your message 7 times before they buy.
Many people starting out on the Internet believe that their main marketing tool is their website.
In fact, your main marketing tool is your mailing list. A website is just a way of building your mailing list - by collecting the email addresses of your visitors.
Here are some examples of how to use mailing lists as part of your marketing strategy. You could send:
=> a customized newsletter to your subscribers
=> sequential autoresponders to prospects
=> your Articles to Ezine publishers
=> offers for other products to your customers
However, managing your mailing lists can quickly become an organizational nightmare if you don't have an Automated Email Marketing Tool.
An AEMT is a program that merges personal data into a form letter, schedules follow-up emails, and handles subscribes and unsubscribes automatically.
Server Side or Client Side?
The first thing you'll need to decide is whether to use a Server Side or Client Side program.
A Server Side program is a script that sits on your server, whereas a Client Side program is an application that sits on your PC.
In general, Client Side programs are capable of much more advanced email management than Server Side programs.
But Server Side programs do have some advantages:
=> With a Server Side program, people who join your Newsletter receive an instant 'Welcome Message'
=> Server Side programs include an unsubscribe link at the bottom of your Newsletter. The reader just clicks on that link and the cgi program removes them from your mailing list.
=> With Server Side programs, you don't need to be connected to the Internet while your Newsletter is being mailed out. You just click a button on a web page and you can then go offline - the mailing is being performed by your server.
Here are some tools for automating your email marketing:
Auto Response Plus (Server Side)
This program gives you unlimited follow-up autoresponders. It allows full personalization of subject lines, headers, footers, ads - every part of every follow-up message can be personalized.
Auto Response Plus gives you full control over the scheduling of your follow up messages - you can set an interval between messages or schedule them to be sent on certain days of the week.
Although this program is designed primarily for sequential autoresponders, it's also quite capable of mailing out your Newsletter and managing subscribes/unsubscribes.
Mailloop (Client Side)
This application includes a newsletter server, web form processor, bulk emailer, customer database management, and autoresponders.
As with other Client Side programs, Mailloop allows you to merge an unlimited number of fields into your e-mail message (for example: first name, last name, e-mail address, product purchased, date of purchase, etc).
World Merge (Client Side)
This is another application that allows you to merge personalized data into form letters.
Depending on your modem and the quality of your ISP connection, this program will send approximately 8,000 messages per hour.
WorldMerge is excellent value - it's about a quarter the price of similar programs.
Postmaster (Client Side)
Like other Automated Email Marketing Tools, this program allows you to create a form letter and merge personalized data into each letter. Your letters are addressed to 'Dear Michael' instead of 'Dear Customer'.
Postmaster acts as a List Server, sends out follow-up Autoresponders, and manages your database of contacts.
To sum up, in a successful web marketing strategy, your website is merely the first point of contact. You then need to:
=> build an opt-in email list of potential customers (your website visitors)
=> use automated email marketing tools that allow you to follow up with your site visitors
If you aren't building mailing lists and using automated email marketing tools you could be losing up to 90% of your potential sales.

About The Author
Michael Southon is the author of the popular new eBook "Ezine Writer! - How To Get As Much Publicity As You Want For You And Your Website on a Zero Budget".