Dr. Roger Wilcox
1. Instant Stickiness
Adding some type of interactivity to your site will increase your "return
visit rate". Re-attracting your current visitors are the easiest way to
increase your traffic. That's right - get the people who are visiting your site
now to come back time and again.
It's been said that most web sales don't occur on the first visit to your site.
If this is true, getting people to come back to your site should increase your
sales dramatically.
Here is a great place where you can find hundreds of tools for adding stickiness
to your site:
http://www.cgi-resources.com
The only catch is that you'll have to "configure" any of these CGI
scripts on your site. This can be quite tricky!
2. Robotize Your ROI.
I think we've all heard this before: "tracking your ads is critical".
Any marketing guru worth her weight in salt would agree. We've all seen the
math. We know all the "why's". Why, then, don't we do it?
Well, it's simple: we're lazy! To top it off, tracking your ads is not easy.
Taking the time to create various campaigns, track their effectiveness, and
calculate the results is a real chore.
3. Sticky Reminders
If people don't come back on their own (they probably won't), you need to remind
them to come back. Better - you need to "give them a reason" to come
back.
Clearly, the best way to do this is to run an email newsletter. Provide some
valuable content in your newsletter each time and your readers will love you for
it. Once they love you, get them to come back to your site by reminding them
about your valuable content. Or, you can inform them of new useful features as
you add them.
The above two resources I listed will empower you to run your own email
newsletter right now. ROIbot has a feature called "Newsletter Server"
that will let you manage your newsletter totally from your PC. It's very
powerful, and totally easy to set up. If you like configuring CGI scripts, and
your server can handle the extra stress, "CGI-Resources" has a number
of scripts you can install.
Do all of this stuff today and you'll see an immediate increase in your site
traffic. Guaranteed.
About the author:
Dr. Roger Wilcox is a well-known author and Internet Marketing expert. Right
now, he works as a professional affiliate to prove that anyone can make a
generous living on the Internet.
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