1) TARGETED LINKS If you exchange links with websites that are
related to the topics covered in yours (highly recommended) then visitors that
click on your links will be targeted. They will
already be interested in the site that you exchanged links with
and so will be looking for more information on the topic.
2) IT'S FREE Exchanging links is free (the only cost being that
you have to put a reciprocal link on your website). This means
that you will be getting targeted traffic for no cost at all,
whereas you could be paying for targeted visitors from
pay-per-click search engines, ezine ads etc.
3) LINK POPULARITY Each time you exchange links with a website it means that
there is one more site linking to you. Now that link popularity is becoming more
important with search engine rankings, it is essential to build your link
popularity. And
what better way to do it than by exchanging links? You increase
your link popularity and get free targeted advertising at the
same time.
4) BUILDS YOUR SITES RESOURCES If your website offers resources to its visitors,
then the websites that your exchange links with can be added to those resources.
In this way you can build up your resource directory with the reciprocal links,
thus offering an extra service/feature for your visitors as well as advertising
your website at the same time.
5) QUICK RESPONSE Once you have exchanged links with a website, then you can
start receiving visitors from that link straight away. In contrast, if you
submit your website to the search engines, then it might take weeks or months to
even get listed. This is a good way for new websites to quickly build a flow of
traffic to their sites.
6) GUARANTEED LINK Once you have exchanged links with a website, that link is
guaranteed. You know that your link will always be displayed on that site, as
long as you continue to display their link. If the webmaster that you exchanged
with decides to delete your link, then you can delete theirs, and vice versa.
7) WEBMASTERS ARE HAPPY TO EXCHANGE LINKS Most webmasters are happy to exchange
links with websites relevant to theirs. Remember, the exchange will hopefully
bring traffic for both websites, and most webmasters are more than happy to
receive more traffic.
8) PERMANENT LINK With a link exchange you get a link on a
website related to yours that won't expire. Unlike search
engines or FFA links pages, your link can't expire or be pushed
off the bottom of the list and so no re-submission is
necessary. The only time your link could become inactive is if
the webmaster decides to delete your link, in which case you can delete theirs.
9) CUSTOMISABLE You should be able to submit your website title and a short
description for the exchange. Obviously it is down to the webmaster who you are
exchanging links with to decide exactly what is written, but if you are not
happy it should be negotiable - remember you have the bargaining power of
placing a customized link for them on your site. If your link is being placed in
a resource directory you could also be able to choose an appropriate category
for your link to be placed in.
10) FAIR SWAP A link exchange should be a fair swap. Don't try
to take advantage of a webmaster in a link exchange and vice
versa. For example, if your link is going to have a description,
then put a description for the reciprocal link. If you place a
websites link on your main page, then expect your link on their
main page (this may not be the case, however, if your website
receives significantly less traffic than the one you are linking
to - be careful and be honest!)
SUMMARY Link exchanging is a free way to quickly receive
targeted traffic, whilst building your link popularity and
adding extra resources to your website. You should receive a
permanent, customized link, in exchange for the same on your
site. In exchanging links you may meet other webmasters who run websites similar
to yours who you may partner with later on for ad swaps etc. This is a great way
to help yourself whilst
helping others at the same time.
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